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Coupons Provide Differentiation for Dealers and Incentivize Consumers

All business owners, especially those in the automotive industry, are consistently trying to find new and innovative ways of attracting and retaining customers. This is critical to the success of any business. However, it’s very difficult at times to determine which marketing plan will reach the largest audience and at the same time generate the […]

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Are you a VENDOR or PARTNER?

Have you ever been called a vendor by your clients, and you felt a bit taken aback as you feel you are worthy of a much better title? This is an issue that plagues most salespeople or account executives who utilize a consultative approach to gaining business. The term “vendor” has a negative connotation for […]

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