{"id":2542,"date":"2025-11-04T18:13:13","date_gmt":"2025-11-04T18:13:13","guid":{"rendered":"https:\/\/www.tvi-mp3.com\/blog\/?p=2542"},"modified":"2025-11-04T18:13:13","modified_gmt":"2025-11-04T18:13:13","slug":"game-changing-technology-for-fixed-ops-in-2025","status":"publish","type":"post","link":"https:\/\/www.tvi-mp3.com\/blog\/game-changing-technology-for-fixed-ops-in-2025\/","title":{"rendered":"Game-Changing Technology for Fixed Ops in 2025"},"content":{"rendered":"\n

Technology continues to redefine how dealerships engage with their customers, manage communication, and increase profitability. Two industry experts\u2014Michael Lopez<\/strong>, Sales Director at UNOTIFI<\/a><\/strong>, and Don Shaffer<\/strong>, Fixed Operations Specialist with TVI MarketPro3<\/a><\/strong>\u2014recently shared their insights on how integrated platforms and AI-driven tools are transforming the fixed ops landscape as we wrap up 2025.<\/p>\n\n\n\n

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From Fragmented Tools to Unified Platforms<\/strong><\/h3>\n\n\n\n
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According to Michael Lopez<\/strong>, the most revolutionary shift isn\u2019t just a single tool\u2014it\u2019s the emergence of complete platforms<\/em> that unify communication, marketing, and service coordination under one metaphorical roof.<\/p>\n\n\n\n

\u201cSome technologies that are proving to be real game changers within the fixed ops world at dealerships are really just complete platforms,\u201d Lopez explained. \u201cA platform that can manage the communications to a customer, the lifecycle marketing that can manage what the BDC is doing\u2014who they need to reach out to, why they need to reach out to them\u2014as well as some artificial intelligence baked in.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

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In the past, dealerships relied on a mix of disjointed tools\u2014CRM systems, email marketing software, and call scheduling apps\u2014to connect with customers. Today, the industry is seeing a shift toward all-in-one ecosystems<\/strong> that streamline operations and reduce friction.<\/p>\n\n\n\n

\u201cWe know everyone gets busy,\u201d Lopez added. \u201cSo, are their tools baked into that one platform that have some AI that\u2019s helping the chat with the customers, with the ultimate goal of scheduling that appointment?\u201d<\/p>\n\n\n\n

These innovative systems don\u2019t just save time\u2014they enhance the customer experience by ensuring consistent, relevant communication at every touchpoint.<\/p>\n\n\n\n

AI: The Answer to Missed Calls and Missed Opportunities<\/strong><\/h3>\n\n\n\n

While unified platforms are critical, artificial intelligence<\/strong> is emerging as the key driver of efficiency\u2014especially in the BDC (Business Development Center)<\/strong> and service lane.<\/p>\n\n\n\n

Don Shaffer<\/strong> sees AI as a vital solution to one of the most persistent challenges in fixed ops: unanswered calls and missed service appointments.<\/p>\n\n\n\n

\u201cWe can\u2019t get new customers in the door if people aren\u2019t answering [their] phones,\u201d Shaffer said. \u201cA lot of times in the service departments, the advisor\u2019s role is also to answer the phone and schedule the service appointment.\u201d<\/p>\n\n\n\n

For many mid-size or smaller dealerships, building a fully staffed BDC isn\u2019t feasible. AI fills that gap by ensuring responsiveness without overburdening the service team.<\/p>\n\n\n\n

\u201cWhen a dealership group isn\u2019t big enough to really have a full-functioning BDC,\u201d Shaffer continued, \u201cthey need someone that\u2019s going to make sure that that phone is answered on the first, second, third ring at the most and be there and to be listening.\u201d<\/p>\n\n\n\n

AI-powered tools\u2014such as intelligent voice assistants and chatbots\u2014can now handle much of the initial communication: answering common questions, routing calls, and even scheduling appointments automatically.<\/p>\n\n\n\n

\u201cI think AI really has that ability to make a huge impact in the service department\u2019s ability to answer that phone, answer questions, and really get an appointment scheduled,\u201d Shaffer emphasized. \u201cI really see that in 2026 being a huge help.\u201d<\/p>\n\n\n\n

The Road Ahead<\/strong><\/h3>\n\n\n\n

As we look toward 2026, dealerships that embrace integrated technology platforms and AI solutions will gain a distinct competitive edge. The budding relationship between automation and human expertise is reshaping how fixed ops teams manage their daily operations\u2014improving efficiency, boosting retention, and ultimately driving profitability.<\/p>\n\n\n\n

The takeaway? Technology isn\u2019t replacing people\u2014it\u2019s empowering them. And as Lopez and Shaffer both suggest, the dealerships that learn to leverage these innovations today will be the ones leading the service lanes of tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"

Technology continues to redefine how dealerships engage with their customers, manage communication, and increase profitability. Two industry experts\u2014Michael Lopez, Sales Director at UNOTIFI, and Don Shaffer, Fixed Operations Specialist with TVI MarketPro3\u2014recently shared their insights on how integrated platforms and AI-driven tools are transforming the fixed ops landscape as we wrap up 2025. From Fragmented […]<\/p>\n","protected":false},"author":2,"featured_media":2543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1,4,5],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n