{"id":1127,"date":"2021-10-14T15:10:00","date_gmt":"2021-10-14T15:10:00","guid":{"rendered":"https:\/\/www.tvi-mp3.com\/blog\/?post_type=tvi_insight&p=1127"},"modified":"2021-10-28T18:27:24","modified_gmt":"2021-10-28T18:27:24","slug":"automotive-ppc-advertising","status":"publish","type":"tvi_insight","link":"https:\/\/www.tvi-mp3.com\/blog\/insights\/automotive-ppc-advertising\/","title":{"rendered":"Automotive PPC Advertising for Your Marketing Arsenal"},"content":{"rendered":"\n

Does your dealership’s website appear on page one of a car buyer’s Google search results? If your answer to that question is yes, congratulations!\u00a0<\/p>\n\n\n\n

Now, think about your service drive for a minute. Does your dealership show up on search engines when someone searches for oil changes near me or car repair near me? You might be shaking your head no.  <\/p>\n\n\n\n

\"Automotive<\/figure><\/div>\n\n\n\n

You are not alone. Many dealerships get lost in the sea of search engine results as they are not participating in paid search activities or are struggling with competition from other dealerships and independents.<\/p>\n\n\n\n

Paid search campaigns bridge the gap in your digital marketing strategies, providing the right message at the right time to the right consumer.  Pay-per-click or PPC ads are an ideal strategy to ensure your dealership owns as much real estate as possible on the first search engine results page (SERP), but you want to be sure you understand PPC and have a solid plan before jumping in. <\/p>\n\n\n\n

Why paid search campaigns?<\/h2>\n\n\n\n

Paid search campaigns offer qualified leads. We are only generating leads off of terms specifically designed for the dealerships\u2019 benefit.  There is a branding aspect, but that is a secondary benefit.  Our main objective is to target a specific set of keywords that will convert customers and get them to a dealership\u2019s service drive. <\/p>\n\n\n\n

We strive to increase click-through rates to car dealers\u2019 websites and of course more phone calls for the service drive.  But all of this relies on targeted PPC campaigns with enticing ad copy.  <\/p>\n\n\n\n

These days, most people are going to do online research.<\/h2>\n\n\n\n