![\"Striking](\"https:\/\/www.tvi-mp3.com\/blog\/wp-content\/uploads\/2025\/11\/Striking-a-Fixed-Ops-Marketing-Balance-1024x683.png\")
<\/figure><\/div>\n\n\n\nThe Power of Personal, Purposeful Communication<\/strong><\/h3>\n\n\n\nAs dealerships evolve, the line between helpful and intrusive marketing is thinner than ever. For David Willard<\/strong>, maintaining that balance is critical.<\/p>\n\n\n\n\u201cIn a high-performing service department, I think you have to stay in touch with your clients without bugging them,\u201d Willard said. \u201cAnd it’s one of the things that I’m really excited about as far as UNOTIFI, because as you know, we’re embarking upon kind of a new era with TVI.\u201d<\/p>\n\n\n\n
That \u201cnew era\u201d is all about smarter, more human communication. With UNOTIFI\u2019s BDC management tools\u2019 integration of text messaging capabilities, dealerships can connect with customers in a way that feels both natural and timely.<\/p>\n\n\n\n
\u201cIf you and I were talking and I said, \u2018Do you respond to a text, an email, or a piece of mail faster?\u2019 We all know the answer to that question,\u201d Willard explained. \u201cBut it’s also more personal.\u201d<\/p>\n\n\n\n
Texting allows service teams to meet customers where they already are\u2014their phones\u2014while keeping interactions simple and efficient. The key, Willard noted, is moderation. <\/em>\u201cI think you have to have client contact, but you have to limit it to a reasonable amount to where you don’t run a client off,\u201d he said.<\/p>\n\n\n\nEvery manufacturer and brand also has its own rhythm when it comes to customer communication.<\/p>\n\n\n\n
\u201cIt may be different just based upon manufacturers,\u201d Willard added. \u201cAs we know, Highline European now, they’re not seeing the [customer] as inactive until he hits 366 days. Their intervals are longer and longer. But I think that you have to tailor your communication to your franchise\u2014and you have to let [the customer] breathe and at least make their own decisions.\u201d<\/p>\n\n\n\n
Consistency Creates Connection<\/strong><\/h3>\n\n\n\nWhile personalization keeps communication relevant, Joe Pistilli<\/strong> emphasized that consistency<\/em> is what keeps it effective.<\/p>\n\n\n\n\u201cI would say consistency is really the most important piece of it,\u201d Pistilli shared. \u201cYou train your customers\u2014whether it’s texting, emails, or mail\u2014to react to your campaigns.\u201d<\/p>\n\n\n\n
That training, he explained, comes from developing habits over time. Customers learn to expect a dealership\u2019s messages, trust their timing, and respond when the need arises. However, that trust can be easily disrupted when dealerships constantly switch marketing vendors, tactics, campaign strategies, or offers.<\/p>\n\n\n\n
\u201cIf you are always switching it up or always changing vendors, you never really get a good, sustainable customer base,\u201d Pistilli warned. \u201cThey forget about you.\u201d<\/p>\n\n\n\n
Consistency builds brand recognition and reliability\u2014two cornerstones of a thriving service department.<\/p>\n\n\n\n
The Secret Formula: Smart Tech + Steady Strategy<\/strong><\/h3>\n\n\n\nBoth experts agree that successful fixed ops marketing comes down to intentional communication.<\/em> Smart tools like UNOTIFI\u2019s integrated texting platform make it easier to stay connected, while consistency in messaging reinforces the relationship over time.<\/p>\n\n\n\nThe most effective dealerships aren\u2019t just blasting promotions\u2014they\u2019re building trust, one message at a time.<\/p>\n\n\n\n
Because at the end of the day, as Willard put it, \u201cyou have to stay in touch with your clients without bugging them.\u201d And as Pistilli reminds us, \u201cyou train your customers to react to your campaigns.\u201dIn a world full of noise, the winners in fixed ops marketing will be the ones who know exactly when\u2014and how<\/em>\u2014to reach the customer.<\/p>\n","protected":false},"excerpt":{"rendered":"For dealership leaders, connecting with automotive customers isn\u2019t just about outreach\u2014it\u2019s about doing it well. The dealerships that are seeing real retention and revenue growth in 2025 are those that master the art of communication: staying in touch with customers without overstepping. To uncover what\u2019s truly working in fixed ops marketing today, we spoke with […]<\/p>\n","protected":false},"author":2,"featured_media":2551,"template":"","tvi_insight_category":[57,56,58],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n
\u201cIn a high-performing service department, I think you have to stay in touch with your clients without bugging them,\u201d Willard said. \u201cAnd it’s one of the things that I’m really excited about as far as UNOTIFI, because as you know, we’re embarking upon kind of a new era with TVI.\u201d<\/p>\n\n\n\n
That \u201cnew era\u201d is all about smarter, more human communication. With UNOTIFI\u2019s BDC management tools\u2019 integration of text messaging capabilities, dealerships can connect with customers in a way that feels both natural and timely.<\/p>\n\n\n\n
\u201cIf you and I were talking and I said, \u2018Do you respond to a text, an email, or a piece of mail faster?\u2019 We all know the answer to that question,\u201d Willard explained. \u201cBut it’s also more personal.\u201d<\/p>\n\n\n\n
Texting allows service teams to meet customers where they already are\u2014their phones\u2014while keeping interactions simple and efficient. The key, Willard noted, is moderation. <\/em>\u201cI think you have to have client contact, but you have to limit it to a reasonable amount to where you don’t run a client off,\u201d he said.<\/p>\n\n\n\n Every manufacturer and brand also has its own rhythm when it comes to customer communication.<\/p>\n\n\n\n \u201cIt may be different just based upon manufacturers,\u201d Willard added. \u201cAs we know, Highline European now, they’re not seeing the [customer] as inactive until he hits 366 days. Their intervals are longer and longer. But I think that you have to tailor your communication to your franchise\u2014and you have to let [the customer] breathe and at least make their own decisions.\u201d<\/p>\n\n\n\n While personalization keeps communication relevant, Joe Pistilli<\/strong> emphasized that consistency<\/em> is what keeps it effective.<\/p>\n\n\n\n \u201cI would say consistency is really the most important piece of it,\u201d Pistilli shared. \u201cYou train your customers\u2014whether it’s texting, emails, or mail\u2014to react to your campaigns.\u201d<\/p>\n\n\n\n That training, he explained, comes from developing habits over time. Customers learn to expect a dealership\u2019s messages, trust their timing, and respond when the need arises. However, that trust can be easily disrupted when dealerships constantly switch marketing vendors, tactics, campaign strategies, or offers.<\/p>\n\n\n\n \u201cIf you are always switching it up or always changing vendors, you never really get a good, sustainable customer base,\u201d Pistilli warned. \u201cThey forget about you.\u201d<\/p>\n\n\n\n Consistency builds brand recognition and reliability\u2014two cornerstones of a thriving service department.<\/p>\n\n\n\n Both experts agree that successful fixed ops marketing comes down to intentional communication.<\/em> Smart tools like UNOTIFI\u2019s integrated texting platform make it easier to stay connected, while consistency in messaging reinforces the relationship over time.<\/p>\n\n\n\n The most effective dealerships aren\u2019t just blasting promotions\u2014they\u2019re building trust, one message at a time.<\/p>\n\n\n\n Because at the end of the day, as Willard put it, \u201cyou have to stay in touch with your clients without bugging them.\u201d And as Pistilli reminds us, \u201cyou train your customers to react to your campaigns.\u201dIn a world full of noise, the winners in fixed ops marketing will be the ones who know exactly when\u2014and how<\/em>\u2014to reach the customer.<\/p>\n","protected":false},"excerpt":{"rendered":" For dealership leaders, connecting with automotive customers isn\u2019t just about outreach\u2014it\u2019s about doing it well. The dealerships that are seeing real retention and revenue growth in 2025 are those that master the art of communication: staying in touch with customers without overstepping. To uncover what\u2019s truly working in fixed ops marketing today, we spoke with […]<\/p>\n","protected":false},"author":2,"featured_media":2551,"template":"","tvi_insight_category":[57,56,58],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\nConsistency Creates Connection<\/strong><\/h3>\n\n\n\n
The Secret Formula: Smart Tech + Steady Strategy<\/strong><\/h3>\n\n\n\n