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5 Ways to Increase Fixed Ops Market Share

5 Ways to Increase Fixed Ops Market Share Every successful dealership must be driven in a constant quest to increase its market share. Here are a few processes you can put into place that will not break the bank but will assist in accomplishing the goal of owning your backyard. Remain Relevant – The best way […]

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Urban Legends about Dealership Service Departments

Customers get a better deal at quick lube shops. A “deal” in and of itself is open to interpretation. You get what you pay for, right? Regular oil changes are vital to maintaining the longevity of your vehicle, so why put this precious asset in the hands of people who are not guaranteed to have […]

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Coupons Provide Differentiation for Dealers and Incentivize Consumers

All business owners, especially those in the automotive industry, are consistently trying to find new and innovative ways of attracting and retaining customers. This is critical to the success of any business. However, it’s very difficult at times to determine which marketing plan will reach the largest audience and at the same time generate the […]

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