5 Videos to Get Your Service Drive Rolling on TikTok

When seasoned individuals think of TikTok, we often envision teen girls doing silly dances in public places. The platform has no place in a business made for adults, or so we thought. Here’s how to get your service drive rolling on TikTok.

While TikTok is most popular with those aged 18-24, it’s easy to forget that these young people drive cars, too. And while many young adults still receive some degree of parental support,  it’s not too early to consider them part of your service department’s target audience. TikTok offers automotive service departments a unique opportunity to get in front of this audience segment to showcase their team’s personality, highlight their service offerings, and build a loyal customer base. Here are five video types to help get your service drive rolling on TikTok.


1. Introduce Your Service Team

One of the best ways to build trust with your customers is by introducing them to the people taking care of their vehicles. A video showcasing your service team can humanize your department, making it more approachable and relatable. Highlight your team’s expertise, experience, and friendly personalities to make your customers comfortable and confident in their choices. Check out this excellent example from Short Redmond Ford.

2. Cruise Through the Service Experience

Give your customers a virtual tour of what they can expect when they bring their vehicles in for service. Include everything from check-in to the waiting area amenities and service work. By providing a clear, visual walkthrough of the service experience, you can demystify the process and make it more inviting. Babes Drive Chevy did a fantastic job with their tour, which you can view here. 

3. Welcome a New Team Member

New team members bring fresh energy and perspectives to your service department. Introducing them through a TikTok video can be a fun and engaging way to keep your audience informed and excited about your team’s growth. Highlight their background, skills, and what they bring to the team. This approach showcases your team’s expertise and reinforces your department’s culture and values. Check out how Community Cars welcomed their new team member.

4. Highlight Service Department Amenities

Many customers are unaware of your service department’s amenities, such as complimentary coffee, Wi-Fi, shuttle services, and comfortable waiting areas. Create a video highlighting these perks to show your customers that their comfort and convenience are a priority. These amenities can enhance their overall experience and make them more likely to choose your dealership for their service needs. Courtesy Toyota Brandon provides a great example of how to highlight amenities.

5. Share A Day in the Life/Behind the Scenes

People love getting a behind-the-scenes look at how things work. A “Day in the Life” video featuring one of your service technicians or advisors can provide an authentic glimpse into your service department’s daily operations. This type of content showcases your team’s hard work and dedication and helps build a deeper connection with your audience. Bill Brown Ford has an excellent example of a behind-the-scenes video.


TikTok is a powerful platform for automotive service departments to engage with customers in a fun and creative way. You can build a strong, trust-based relationship with your audience by creating videos introducing your team, showcasing the service experience, welcoming new members, highlighting amenities, and providing behind-the-scenes looks. Start incorporating these video ideas into your TikTok strategy today and watch your service department’s online presence thrive.

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