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Robert Menton: Bringing Expertise and Innovation to TVI MarketPro3

Robert Menton, a seasoned veteran with over 45 years of experience in the automotive industry, has recently taken on the role of Fixed Operations Specialist at TVI MarketPro3. Based in the Detroit market, Robert’s extensive background encompasses dealership operations and providing dealerships with solutions through various companies. This unique combination of experiences makes him an invaluable asset to TVI MarketPro3 and a key player in advancing its mission to support dealerships in optimizing their fixed operations marketing strategies.

A Journey Through the Automotive Landscape

Robert’s entry into the automotive world began in 1977 when a friend suggested he consider a career in car sales due to his strong communication skills and punctuality. His persistence after multiple interviews led to his first job selling Buicks. Over the years, Robert climbed the ranks, working at several dealerships and holding various management positions. His career also included a significant stint at R.L. Polk, where he specialized in data-driven dealer services, emphasizing the importance of data in understanding market trends and dealership performance.

Insights from a Fixed Operations Specialist

Robert’s vast experience has provided him with deep insights into the critical role of fixed operations in dealership success. As a general manager, he learned that while the sales department might sell the first car, the service department is key to selling every subsequent vehicle. He emphasizes that a positive service experience is crucial for customer retention and overall dealership profitability.

Robert advocates for a holistic approach to dealership management, where all departments collaborate closely, including service, parts, and sales. He believes in the power of data to drive decisions and improve operations. His mantra, “Data is king,” underscores the importance of leveraging data to identify growth opportunities, improve customer engagement, and enhance service efficiency.

Embracing the Future with TVI MarketPro3

In his new role at TVI MarketPro3, Robert aims to leverage his extensive knowledge and experience to help dealerships maximize their fixed operations potential. TVI MarketPro3 specializes in data-driven marketing solutions designed to target existing customers and potential new customers within a dealership’s market area. Robert’s firsthand experience as a former TVI customer gives him a unique perspective on how to effectively utilize their tools and products.

Robert understands the challenges dealerships face and is committed to providing tailored solutions that address their specific needs. He highlights the importance of engaging current and lapsed customers, emphasizing that understanding where and why customers have left is essential for driving retention and growth.

Bridging the Gap Between Variable and Fixed Operations

One of the key aspects Robert focuses on is the relationship between variable (sales) and fixed (service) operations. He believes that successful dealerships recognize the interdependence of these two areas and work to foster strong collaboration between them. By doing so, they can ensure a seamless customer experience that promotes long-term loyalty and satisfaction.

Robert’s approach involves regular cross-departmental meetings where all managers, including those from service, parts, BDC, and sales, share insights and strategies. This collaborative environment encourages sharing ideas and solutions, ultimately leading to a more cohesive and efficient operation.

Conclusion

Robert Menton’s extensive background and innovative approach to fixed operations make him a valuable addition to the TVI MarketPro3 team. His commitment to leveraging data, fostering collaboration, and understanding the unique challenges of the automotive industry positions him to effectively support dealerships in optimizing their operations and achieving sustained success. Robert’s expertise offers a clear path forward for fixed operations managers and service directors looking to enhance their performance.

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